Retail Audits

Auditing of sales teams and their retail universe to evaluate trade relationships, call compliance, OOS frequency, brand
presence, channel standard adherence. Our measurements ensures optimised productivity of sales teams and external
suppliers through an integration of SLAs and KPIs.

SCOPE
MEASUREMENTS

DEVELOP AUDIT
CYCLE

MOBILISE
AUDITORS

ASSESS
OUTCOMES

MEASURE, AND
REPORT

What We Do

  • Scope & determine audit criteria
  • Train & mobilise trade team with App
  • Develop audit cycle per segment
  • Visit retail outlets and audit
  • Extract audit results
  • Prepare audit repo covering:
    – Call compliance, Out of ock
    – Brand presence,
    – Channel standard adherence

Why We Do It

  • Segmentation of your retail base
  • Optimise efficiency of sales resourses
  • Manage & measure trade execution
  • Manage your assets in trade
  • Measure external vendor peormance
  • Integrate measurable KPIs for sales reps
  • Trigger and escalate tasks

RETAIL AUDIT PROJECTS DELIVERED:

International Breweries Nigeria 6 MONTHS / Kimberly Clark Nigeria 48 MONTHS / Betking Nigeria 36 MONTHS / Pernod Ricard Ghana 42 MONTHS / Accra Breweries Ghana 36 MONTHS / BETKING Kenya 48 MONTHS / Kwal/ Distell Kenya 36 MONTHS / Nile Breweries Uganda 48 MONTHS / MTN Zambia 36 MONTHS / Vodacom Tanzania 48 MONTHS / Tanzanian Breweries Tanzania 36 MONTHS / Tigo Tanzania 24 MONTHS / Swaziland Beverages Swaziland 60 MONTHS / MTN Swaziland 60 MONTHS / Maluti Breweries Lesotho 36 MONTHS / Pernod Ricard South Africa 12 MONTHS /

Execution of methodical RTM projects that provide real-time market insights and intelligence enable sales and distribution growth.

Let's Talk

Angelo Veeran

angelo@afrikings.co.za
+27 82 441 2152

Roux van Zyl

roux@afrikings.co.za
+27 82 497 4783

Charl van Heerden

charl@afrikings.co.za
+27 79 525 1115