BTL Trade Activities

Afrikings Africa is a revered trade partner to clients specifically in the FMCG and telecommunications industries. We have helped clients grow and establish their brand presence over the last two decades in South Africa and across Africa. We create bespoke trade concepts and designs that ensures clients meet their trade marketing objectives. Using our in-house mobile technology, we are able to provide clients with continuous reporting to measure the efficacy of their trade campaigns.

Understand Client Marketing Objectives

Develop A Trade Marketing Campaigne

Train And Mobile Trade Team Per Campaigne

Continuously Assess, Measure And Report

What We Do

  • Access  to our database of trained staff across multiple Africa countries
  • Use our in-country BTL experience to identify optimal BTL active zones
  • Use mobile technology to manage team efficiency, campaign efficiency and automated reporting
  • Manage and measure trade team daily against BTL milestones and objects
  • Prepare report daily, weekly and monthly on trade activity

 

 

Why We Do It

  • Achieve client BTL and Marketing objectives on the following

            -Trade presence

            -Product awareness/education

            -Increase client/product NPS

            -In-trade sales

            -New customer acquisition

  • Provide ongoing report and measurement of promotions effectiveness and reach

 

BTL Trade Activities Delivered

Vodacom TANZANIA customer acquisition, AGENT SUPPORT AND AWARENESS / Vodacom MOZAMBIQUE customer acquisition, AGENT SUPPORT KIOSKS / Vodacom SOUTH AFRICA agent ACQUISITION / Vodacom LESOTHO TRADE PROMOTIONS AND EVENTS, MOBILE MONEY AGENT SUPPORT / mtn ZAMBIA customer ACQUISITION, TRADE PROMOTIONS AND CAMPAIGNS / mtn LIBERIA TRADE PROMOTIONS / mtn SWAZILAND TRADE PORMOTIONS AND EVENTS / FACEBOOK TANZANIA CUSTOMER ACQUISITION AND PRODUCT AWARENESS / FACEBOOK SOUTH AFRICA CUSTOMER ACQUISITION AND PRODUCT AWARENESS tigo (millicom group) / GHANA CUSTOMER ACQUISITION, MOBILE MONEY AWARENESS CAMPAIGNS / mastercard NIGERIA, TANZANIA, SOUTH AFRICA MERCHANT ACQUSISITION AND AWARENESS / airtel ZAMBIA customer ACQUISITION / virgin money SOUTH AFRICA customer acquisition initiatives / STANDARD BANK GROUP COTE D IVOIRE AGENCY BANKING ACQUISITION AND AWARENESS / STANDARD BANK GROUP LESOTHO AGENCY BANKING ACQUISITION AND AWARENESS /

Execution of methodical RTM projects that provide real-time market insights and intelligence enable sales and distribution growth.

Let's Talk

Angelo Veeran

angelo@afrikings.co.za
+27 82 441 2152

Roux van Zyl

roux@afrikings.co.za
+27 82 497 4783

Charl van Heerden

charl@afrikings.co.za
+27 79 525 1115