Market segmentation & analysis (EDS)

Build a comprehensive national or regional database of all retail outlets as well as product/service-specific outlets. Determine existing market penetration and evaluate opportunity footprint/reach through the use of innovative yet agile mobile technologies to geotag and capture trade engagements and deliver interactive reports via Cliq Sense and other reporting platforms.

Scope Outcomes

Mobilise Trade Team

Manage Coverage

Compile Database

Extract Market Intelligence

What We Do

  • Scope & determine research outcomes
  • Train & mobilise trade team with the app
  • Coverage per street of the target area
  • Compile a comprehensive database
  • Analyse and assess market intelligence
  • Prepare report covering:
    • KYC, location, price,
    • availability, volume,
    • competitors, distribution

Why We Do It

  • Visual maps of your market with
    indicators
  • Measure your share vs competitors
  • Measure price, availability & visibility
  • Measure distribution coverage
  • Create optimised call cycles and routes
  • Activate and seed new customers
  • Quantify branding requirements
  • Assess micro or last mile distribution

EDS Projects Delivered

SAB MILLER NIGERIA RTM STRATEGY 8 MONTHS / KIMBERLY CLARK NIGERIA RTM DEVELOPMENT & LMD 6 MONTHS / DISTELL NIGERIA MARKET INTELLIGENCE 3 MONTHS / FMCL NIGERIA RTM DEVELOPMENT 2 MONTHS / PERNOD RICARD NIGERIA MARKET INTELLIGENCE 4 MONTHS / BETKING NIGERIA RTM DEVELOPMENT 4 MONTHS / BB LOME TOGO MARKET INTELLIGENCE 2 MONTHS / PERNOD RICARD GHANA RTM DEVELOPMENT & LMD 36 MONTHS / SAB GHANA RTM DEVELOPMENT 6 MONTHS / NICHE COCOA GHANA MARKET INTELLIGENCE 2 MONTHS / TROPO FARMS GHANA RTM DEVELOPMENT 3 MONTHS / MTN LIBERIA RTM DEVELOPMENT 4 MONTHS / CROWN BREWERIES KENYA RTM DEVELOPMENT 3 MONTHS / KWAL KENYA RTM DEVELOPMENT 6 MONTHS / NILE BREWERIES UGANDA RTM DEVELOPMENT 3 MONTHS / MTN ZAMBIA RTM DEVELOPMENT 6 MONTHS / BETLION ZAMBIA MARKET INTELLIGENCE 2 MONTHS / GSK ZAMBIA MARKET INTELLIGENCE 1 MONTHS / GIDANI LOTTERY TANZANIA RTM DEVELOPMENT 4 MONTHS / VODACOM TANZANIA RTM DEVELOPMENT 36 MONTHS / TANZANIAN BREWERIES TANZANIA RTM DEVELOPMENT 6 MONTHS / TIGO TANZANIA RTM DEVELOPMENT 6 MONTHS / KILOMBERO SUGAR TANZANIA MARKET INTELLIGENCE 2 MONTHS / MASTERCARD TANZANIA MARKET INTELLIGENCE 6 MONTHS / CDM MOZAMBIQUE RTM DEVELOPMENT 3 MONTHS / VODACOM MOZAMBIQUE RTM DEVELOPMENT 12 MONTHS / MALUTI BREWERIES LESOTHO RTM DEVELOPMENT 3 MONTHS / VODACOM LESOTHO RTM DEVELOPMENT 6 MONTHS / FACEBOOK SOUTH AFRICA CUSTOMER REGISTRATION 2 MONTHS / MTN SOUTH AFRICA RTM DEVELOPMENT 7 MONTHS / SAB MILLER SOUTH AFRICA COOLER VERIFICATION & AUDIT 6 MONTHS / PIONEER FOODS SOUTH AFRICA RTM DEVELOPMENT 36 MONTHS / STANDARD BANK COTE D IVOIRE RTM DEVELOPMENT 3 MONTHS /

Execution of methodical RTM projects that provide real-time market insights and intelligence enable sales and distribution growth.

Let's Talk

Angelo Veeran

angelo@afrikings.co.za
+27 82 441 2152

Roux van Zyl

roux@afrikings.co.za
+27 82 497 4783

Charl van Heerden

charl@afrikings.co.za
+27 79 525 1115