Last Mile Distribution (LMD)

Develop new distribution routes to ensure consistent stock availability, numeric distribution, and deeper market penetration
across markets. Work closely with the client and/or existing distribution partners to seamlessly integrate with existing distribution
processes to cover white spaces (identified through Every Dealer Survey) and grow market share and sales. Determine the
more efficient distribution solution (vehicles, motorbikes, tuk-tuk, bicycles) for the environment and achieve desired
geographic coverage in a more cost-effective and efficient manner. Using Mobile sales force management and Commerce
technology to manage sales teams, ordering, distribution, stock, and payments. Manage all aspects related to the
distribution of vehicles including repairs and maintenance, servicing, insurance, and fuel. Ongoing reporting and tracking of
performance against targets and KPIs.

EDS ANALYSIS
OF MARKET

SCOPE AND
PLAN COVERAGE
AND MODEL

ACQUIRE
DISTRIBUTIUON
MEANS

RECRUIT AND
ACTIVATE TEAM

IMPLEMENT,
MEASURE AND
REPORT

What We Do

  • Analyse the current distribution model and
    workflow
  • Scope geographic coverage and
    distribution model – based on EDS
  • Acquire distribution means and enable
    mobile technology
  • Recruit and activate team
  • Daily management of the team, stock, sales
    and payments
  • Daily reporting
  • Measurement against performance and
    target

Why We Do It

  • Increase sales
  • Improve numeric diribution and coverage
  • Deeper market penetration into white
    spaces
  • More consistent stock availability across
    market
  • Improve competitiveness
  • More brand visibility and presence
  • Improve diribution paner coverage and
    service to retailers
  • Seeding of new products
  • Ongoing measurement and analysis

LMD Projects Delivered

INTERNATIONAL BREWERIES (ABInBev) NIGERIA Keke distributing and selling beer nationally, territory development, distributors development 48 MONTHS (ONGOING) / KIMBERLY CLARK NIGERIA Distribute and sell products directly to retailers, develop routes for distributors 12 MONTHS / FMCL, DISTELL, FAN MILK, RED BULL NIGERIA Route Development and seeding of product through direct sales 12 MONTHS / PERNOD RICARD GHANA Distribute and sell products directly to retailers, develop routes for distributors 36 MONTHS / PIONEER SASKO SOUTH AFRICA Identification of new bread selling outlets and activation of new routes 36 MONTHS / TOPCRUST NIGERIA Develop new route to market for bread and cupcake sales, distribution and sales 12 MONTHS /

Execution of methodical RTM projects that provide real-time market insights and intelligence enable sales and distribution growth.

Let's Talk

Angelo Veeran

angelo@afrikings.co.za
+27 82 441 2152

Roux van Zyl

roux@afrikings.co.za
+27 82 497 4783

Charl van Heerden

charl@afrikings.co.za
+27 79 525 1115