Mobile Financial Services

Agent / Merchant / Customer Acquisition And Development

Afrikings Africa has been the lead execution partner for various mobile money agent/ merchant acquisition and
development strategies since the inception of Mobile Financial Services in Africa, as early as 2009. We have also designed and
executed customer acquisition and awareness/educational drives to ensure the adoption of digital financial services across
multiple developing markets.

AGENT
IDENTIFICATION
& ACQUISITION

CUSTOMER
EDUCATIONAL
CAMPAIGNS

PRODUCT &
MARKET
SUPPORT

DEVELOP AGENT
NETWORK WITH
GEOGRAPHIC DISTRIBUTION

What We Do

  • Use historic local market data to determine
    ideal location for successful agents
  • Use historic data to profile successful agents
    and merchants
  • Train & mobilise trade teams with app
  • Engage outlets and present value
    proposition, capture full KYC details and
    docs on mobile application
  • Develop a network of active agents/merchants
  • Activate, train and brand the agents outlet
  • Ongoing agent support, float replenishment,
    track agent / merchant development
  • Customer acqusition and BTL initiatives to drive
    usage at agent

Why We Do It

  • Develop a 30 day active network of
    agents/merchants
  • Ensure an effective geographical
    distribution of agents / merchants
  • Successful mobile money ecosyem
    through MNO/Banks – agents/merchants
    – customers/users
  • Be a specialised partner that develops
    access to the informal/rural communities

MOBILE MONEY/ AGENT BANKING PROJECTS DELIVERED:

Vodacom Tanzania Agent, Customer Acquisition and Merchant Development since inception / Vodacom Mozambique Agent, Customer Acquisition and Merchant Development since inception / VodacomSouth Africa South Africa Agent, Customer Acquisition and Merchant Development since inception / Vodacom Lesotho Mobile Money Agent, Customer Acquisition Development since inception / MTN Zambia Mobile Money Agent, Customer Acquisition Development since inception / MTN Liberia Mobile Money Agent, Customer Acquisition Development since inception / MTN South Africa Mobile Financial Services, Development since inception / MTN Swaziland Mobile Money Agent, Customer Acquisition Development since inception / MTN Nigeria Mobile Money Agent since inception TIGO (MILLICOM GROUP) Tanzania Merchant Channel Development TIGO (MILLICOM GROUP) Ghana Agent and Customer Development Mastercard Nigeria, Tanzania, / South Africa Mobile Financial Services Development – QR Code Merchant Agent Deployment, Customer Acquisition Initiatives / Airtel Zambia Mobile Money Agent and Customer Development / CRDB Tanzania Agent, Merchant and Customer Acquisition Development Services / Virgin Money South Africa Customer Acquisition Initiatives Standard Bank Group Cote D Ivore Merchant Channel Development Standard Bank Group Lesotho Merchant Channel Development Bill & Melinda Gates / Foundation (BMGF) Nigeria, Tanzania, Uganda / Lesotho, Zambia, Kenya Bangladesh, India Mapping All Financial Access Points (Mobile Financial Services Agents & Merchants, Banks Branches, Atm’s, Point Of Sale Terminals, Sacco’s. Mfi’s) – Across 8 Countries /

Execution of methodical RTM projects that provide real-time market insights and intelligence enable sales and distribution growth.

Let's Talk

Angelo Veeran

angelo@afrikings.co.za
+27 82 441 2152

Roux van Zyl

roux@afrikings.co.za
+27 82 497 4783

Charl van Heerden

charl@afrikings.co.za
+27 79 525 1115